Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Scenario & Persona Development

Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary…
Innovation Accelerator
Projects

Innovation Accelerator for teachers

We are proud to announce that the Innovation Accelerator toolkit aimed at teachers in primary, secondary and vocational education has just been launched.
International Focus
Themes

International Focus

Deeper insights into contemporary consumer behaviour can be obtained by working within a global context – behavioural drivers can be more accurately documented when local cultural factors…
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Publications

Design Transitions

A new book that features our work was recently launched: ‘Design Transitions’ by Joyce Yee, Emma Jefferies and Lauren Tan. This book presents a series of stories on how design is…