Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
What we do
Recent projects
GOOD’11 – Thanks for taking part!
Massive thanks to all of you who in some way contributed to making The Great Outdoors of Design a success!
Are you being served? Collaborations to improve services for train travellers
STBY have recently been working on a large-scale project in The Netherlands showcasing the very best of what Service Design has to offer.
Mobility, Cars and Refueling Experiences
What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted …
How to achieve and maintain a healthy lifestyle?
This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy …
Stakeholder Research in Food & Retail for Ahold
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and …
Investigating Written Communication: Working With Reach and Nokia to Find Global Common Ground
Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology – or even a mixture of all three?
Videos to Inform and Inspire: Helping Novo Nordisk Design for Diabetes
STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a …
Living Sustainably: Exploring Ways Panasonic Can Support Green Living
How can people in the U.S. live a sustainable lifestyle? That’s the question STBY recently tried to …
Service Design Thinking: Helping create the first comprehensive overview of our field
“This is Service Design Thinking”, a book STBY recently collaborated on with Marc Stickdorn and Jakob Schneider, has now been …