Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
What we do
Knowledge areas
Empathic Conversations
Empathic conversations are a way to reach the deepest level of behavioural insight. They present the lives of real people in a structured manner that can inform and inspire design, …
Open Collaborations
The results we achieve with our work are only possible when working in an open and transparent manner that provides opportunities for clients and partners to become involved. Over the …
International Focus
Deeper insights into contemporary consumer behaviour can be obtained by working within a global context, which identify and explore both international trends and local cultural factors. This produces the insights …
Networked Devices
To really understand how smart devices (e.g. a smartphone, a bank account, a car, a lighting system) work for someone, you also need to look at both the devices and …
Future Society
From cultural provision to ageing societies and social care, we’ve looked at a variety of topics that explore the challenges future societies may pose for people’s lives. Our empathic, people-focused …