Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Probe and Diary Studies

Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about…
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Projects

Changing car drivers’ behaviour

The Dutch Government started a programme to make better use of the existing road infrastructure. Just adding more asphalt is not the best solution to solve  accessibility problems, as it costs…
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Themes

Future Society

Our empathic, people-focused approach is particularly applicable to social innovation – especially those topics which revolve around intimate and personal issues. We’ve worked extensively…
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Thoughts

Prototyping helps organisations forward

Many innovative companies can struggle with a ‘meeting culture’ where everyone has a say – it can lead to slow processes with little progress. There is always someone who sees a problem…
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Publications

Service Design in Practice

STBY is proud contributor to the book ‘Service Design: Insights from nine practices’ that has recently been translated to English. This book is the  result of a three year service innovation…