..social research for service design and innovation.

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Charging up around the world

How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all …

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Co-creating education

In the early stages of developing a new international master course, the University of Tilburg was interested in a series of empathic conversations with students to explore some first ideas …

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Services to support complex decision making

In collaboration with Broca & Wernicke, STBY investigated the complex decision making processes within hospitals on the application of surgical treatments. We interviewed people throughout the organisation, from surgeons to …

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Creating design briefs on patient dignity

The Design Council and the Department of Health in the UK have recently initiated a national design challenge ‘Designing for Patient Dignity’. STBY was asked to contribute to the exploratory …

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User-led service opportunities for Sony

In close collaboration with Radarstation, STBY conducted a qualitative consumer research for Sony, exploring opportunities for new service concepts beyond their traditional market.

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Urban Creatives: young and switched on

For Bigga Fish and BANG Radio we set up and managed a youth study in London with an experimental approach. We first trained and coached a panel of 5 young …

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Service design for utilities

In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights …