Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
What we do
Recent projects
Audience Driven Innovation: Improving the Theatre Experience
One of the most common issues STBY are asked to help with is how to successfully integrate customers into innovation …
Join us for a PICNIC in Amsterdam
Summer might not have made an appearance yet, but that hasn’t stopped us planning a PICNIC for this May.
The PICNIC …
ZuidZorg: Supporting Early-dementia Carers
What services are needed to support people living with dementia? STBY recently tackled this question together with Zuidzorg, …
Defining ‘Smart’: Using Video to Explore Smartphone Usage
Do people in different countries have different ideas as to what a smartphone can do for them? In the latest …
Unbox-ing Cross-Cultural Differences
Geke and Bas had a great time in India this month attending UnBox, the annual festival organised by our Indian Reach partner, Quicksand.
Are you being served? Collaborations to improve services for train travellers
STBY have recently been working on a large-scale project in The Netherlands showcasing the very best of what Service Design has to offer.
Mobility, Cars and Refueling Experiences
What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted …
How to achieve and maintain a healthy lifestyle?
This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy …
Stakeholder Research in Food & Retail for Ahold
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and …