Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Scenario & Persona Development

Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary…
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Projects

What makes a home?

This is the question IKEA and its designers feel they must continually seek an answer to, if they are to succeed in their ambition “to create a better everyday life for the many”. And this question…
International Focus
Themes

International Focus

Deeper insights into contemporary consumer behaviour can be obtained by working within a global context – behavioural drivers can be more accurately documented when local cultural factors…
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Thoughts

Prototyping helps organisations forward

Many innovative companies can struggle with a ‘meeting culture’ where everyone has a say – it can lead to slow processes with little progress. There is always someone who sees a problem…
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Publications

Service Design in Practice

STBY is proud contributor to the book ‘Service Design: Insights from nine practices’ that has recently been translated to English. This book is the  result of a three year service innovation…