Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Quantitative Validations

Qualitative and quantitative work seldom exist in complete isolation to each other. Though as an agency we specialise in the former, our work is often used to help inform and target larger scale studies, serving as the input for quantitative surveys.
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Projects

Improving bicycle parking at train stations

Bicycle parking at train stations in big cities is an increasing problem in the Netherlands. A lot of travellers park their bikes along the streets and footpaths around the train station. In many…
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Themes

Continuous pioneering

STBY have been intimately involved with the ongoing development of the fields of design research and service design since our foundation in 2003. Back in those days STBY were one of the first companies…
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Thoughts

Minimal Viable Research

A thought spurred on by the CRISP Shakes It Off conference in Rotterdam (June 2015): For a while we have been munching on how to best describe our design research in the context of lean and agile approaches.…
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Publications

DIY Toolkit

Initiated by Nesta and made possible by The Rockefeller Foundation, STBY and Quicksand have edited and designed the DIY Toolkit. DIY stands for ’Development Impact and You’. The toolkit is primarily meant for practitioners in international development.....