Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

research synthesis
Services

Research Synthesis and Consolidation

An increasing number of our clients already possess a wealth of disparate research data on the issues they ask us to examine. On a number of recent projects, our work has centred on uncovering,…
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Projects

The future is here – Wearable technology

STBY was commissioned by an international technology company to take a closer look into how people use current wearable technologies, in order to identify opportunities to deliver improved, differentiated, innovative and meaningful experiences in the future.
Networked Devices
Themes

Networked Devices

Incorporating ecosystems of smart devices into a project means acknowledging that almost no device now exists in isolation. To really understand how smart devices (e.g. a smart phone, a bank…
Visual course schedule
Thoughts

Design Driven Business Innovation course

Following up on the success of our annual master course together with the Business School of the University of Amsterdam, we now have the opportunity to offer an executive course for professionals…
thisiservicedesignthinking
Publications

This is Service Design Thinking

STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider, did a great job in involving…